Dixie is trying to become one of the first. Given its expansion strategy, there’s a good chance it will eventually be a household name in multiple cannabis states.” Based on data from the Colorado Governor’s Office, statewide marijuana sales are expected to exceed $725 million over the next 13 months. Dixie products are sold in an estimated 90 percent of the state’s dispensaries. Tripp Keber of Dixie Elixirs & Edibles. Photo (C) Julia Vandenoever “Dixie has been around a long time,” says Cameron Mitchell, a “budtender” at the Medicinal Oasis dispensary in Denver. “It’s made a name for itself in terms of the consistency of its consumable products.” Mitchell estimates that 20 percent of his customers buy weed to smoke; another 20 percent buy only edibles; and about 60 percent buy both. For eventual expansion, Keber hopes to license the Dixie brand, recipes and methods for sale to companies in other states.
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