More recently, Bill Hodson, the CEO and Chairman of Livewire Ergogenics Inc (OTCMKTS:LVVV)
discussed the company’s growing role in the cannabis industry. The CEO, who
joined NNW’s Stuart Smith in an interview, said that the cannabis market is
growing at an exceptional pace in California.
Going with the trend, they have decided to pivot the
firm as a health and wellness entity for the equine and human sector in the
cannabis industry. They are confident that with a product that has massive
potential, they can expand their reach in the cannabis market.
Livewire has recently bought the Estrella Ranch property
to support its evolution in the cannabis market. Estrella Ranch currently has
three large residences, around 50,000 square feet of present buildings. The
company would be transforming Estrella ranch into the “Estate Grown Weedery.”
It has already started to develop the ranch into a vertically integrated,
premium cannabis center and cannabis-based wellness retreat with outdoor and
The CEO of Livewire said that this development is
going to be extremely different and special for the market. Investors or
shareholders would understand the massive potential once they visit the ranch
property. It is one of the most beautiful pieces of property and is a gem in
the center of the California wine country,
Estrella Ranch boasts excellent infrastructure,
abundant water supply, perfect micro-climate, and sufficient power to put out
the premium product and build an extensive portfolio of high-end brands. Estrella
Weedery would come as a central location to support its operations, and this
marks as a big achievement for the company. In the last few years, the company
has performed its environmental and legal research, secured many vital permits
that have placed Livewire in the competitive race. Hodson added that they are
well-positioned for exceptional success.
as a marketing professional and consummate CEO offers a privileged dynamic to
the company. Under his leadership, Livewire started exploring the cannabidiol
industry over five years ago.